• Better cost-benefit of the market
• You register how many products, categories and sub-categories you want
• Mformula customers who have active plans on paid plans can sell or advertise their products for free on the paid plan on the Marketplace www.ecombr.com
• Internal system for total administration of the store
• Safe purchase (cryptography SSL of 128 bits)
• System Support OnLine
• Unlimited online transactions
• Hosting Included – in GB Disk Space
• HelpDesk integrated with the Administration of your store
• and more …
All Features
Marketplace / Seller / Multivendor
• Custom configuration of commission percentage per sale
• Automatic alert if the seller does not provide the tracking code after X days
• Definition of accepted payment methods for fund transfers
• Configuration of the transfer deadline after the seller enters the tracking code
• Customization of the marketplace’s official email
• Order status management: payment confirmed, canceled, shipped, exchange, and return
• Editing the text of the Terms and Conditions for selling on the marketplace
• Integrated system for buyers to request exchanges or returns directly through the platform
• Integrations with major systems and platforms: mFormula, Bling ERP, Tiny ERP, Loja Integrada, Tray, Shopify, BigCommerce, SquareSpace, Wix, and WooCommerce – easy import and export of products and orders
• Support for selling digital products
• and much more…
Administrator
• Confirmation and control of fund transfers to sellers
• Centralized management of orders from the online store and the marketplace
• Configuration of rules for payment transfers: when and how to transfer payments to sellers
• Bulk activation or deactivation of seller accounts
• Batch approval of products registered by sellers
• and much more…
Seller
• Respond to questions from customers interested in your products directly through the marketplace
• Manage returns and exchanges requested by buyers easily and in a centralized way
• Add, edit, or delete products with ease
• Create and manage your seller account to start selling on the marketplace
• Track all your sales in real time
• Enter and update order tracking codes
• Update prices of multiple products at once
• Change stock levels for multiple products at the same time
• and much more…
Resell without Stock / Virtual Stock / DropShipping / Drop Shipping
• Automatic integration with systems of major distributors, wholesalers, and manufacturers, facilitating bulk registration and updating of thousands of products (name, description, price, weight, photos, and other information), as well as categorization by categories and subcategories
• Automatic profit margin calculation for resale, based on the desired percentage over the cost price
• With just one click, your customers can create a complete online store to resell your products, with daily or weekly catalog updates
• Large-scale import, update, and synchronization of products via API with major suppliers, including:
• LUXJOIAS.com, SquidFacil.com.br, AllNations.com.br, Hayamax.com.br, KoleImports.com, NovaTechWholesale.com, RCJewelry.com, FragranceNet.com, ScentsWorld.com, VidaXL.com, BigBuy.eu, Wholesale2b.com, FashionDropShippers.com, Griffati.com, DropShippingXL.com, Songmics (various domains), SammyDress.com
• Import and synchronization of products via URL (simply copy and paste the product URL to automatically import product information) from sites such as:
• AliExpress, FocalPrice, TVC Mall, ChinaVasion, DX.com, Banggood, PierceBody, B&H Photo Video, Book Depository, Sunsky Online, Tomtop, ChinaBrands, among others from Brazil such as:
• MiraoInformatica.com.br, ContoDeFadasDistribuidora.com.br, ShekinahDistribuidora.com.br, TodoLivro.com.br, Amend.com.br, CompDistribuidora.com.br, Castro.com.br, LojaSerraf.com.br, BijuTotal.com.br, DiamanterosaShop.com.br, BolsasParaRevenda.com.br, FeiraDaMadrugadaSP.com.br
• Want to become a partner supplier? Contact us and join our distribution network
• and much more…
Turn your e-commerce into a DropShipping / Drop Shipping platform
• Create free or paid subscription plans with recurring monthly, quarterly, semi-annual, or annual billing — fully integrated with PayPal and PagSeguro
• Allow Dropshippers/Resellers to create complete online stores in minutes, with product feed integration for various platforms, such as:
• mformula, Bling, Loja Integrada, CartX, Jumpseller, Ecwid, SquareSpace, Swell, Wix, eBay, WooCommerce/WordPress, OpenCart, Shop-Script, Webasyst, Yampi, Nuvemshop, Shopify, Shopee, and others
• Provide a robust API for product and order integration with external systems and platforms
• Choose to offer your products with or without discounts to dropshipping resellers, in a flexible and customizable way
• Support new entrepreneurs by offering your products for resale, encouraging the growth of micro and small businesses
• Have stagnant inventory? Let Dropshippers sell for you with no additional investment
• Increase your brand visibility: your products will be promoted across multiple sales and marketing channels by the resellers themselves
• and much more…
B2B
• Direct “Where to Buy” link: redirects to the product page on the reseller’s store, with automatic stock control
• Promotion of partner stores with filters by country and state, making it easier to find resellers
• Simplified purchasing via WhatsApp, with direct integration for customer service and order completion
• Option to show or hide product prices according to your commercial strategy
• Price access control: enable or disable the requirement for customer registration to view prices
• Creation of customer groups with personalized discount settings by profile or volume
• and much more…
Collaboration Influencers
• Full dashboard for account setup and follower management
• Customized Terms and Conditions for participation in the affiliate program and product promotion
• Request exclusive discount coupons to share on social media and earn commissions per sale
• Detailed reports to track used coupons and generated commissions
• Easy sharing: add your promotional link to social media, blogs, websites, and publications
• Featured placement on the homepage with photo, name, social media links, and follower count
• Exclusive page listing all registered influencers, with filters by photo, name, social networks, and followers
• Advanced search tools and filters by category, country, state, social network, and follower count
• Influencers can register as sellers on the marketplace to also offer their own services
• and much more…
Administrator
• Full administration of collaboration settings with influencers
• Management of specific Terms and Conditions for partnerships and promotions
• Easily enable or disable the featured box on the homepage, displaying photo, name, social media links, and follower count of participating influencers
• and much more…
Sales
• Reseller registration with full commission control per sale
• Shopping Club with recurring subscriptions (monthly, quarterly, semi-annual, or annual)
• Sale of digital products with automatic delivery
• Integration with Facebook Store to expand your social media presence
• Online Seller Panel with management and customer service tools
• One-click quick purchase to boost conversion rates
• Quick product view without leaving the current page
• “Buy together”: increase average ticket by suggesting complementary products
• Related products by item or category
• Purchase suggestions based on other customers’ behavior
• Customer product viewing history
• Product customization with fields for image upload, text, or option selection (ideal for gifts, personalized items, corporate products, etc.)
• Online PDF Catalog Generator, updated with your products
• “Notify me when available” module for out-of-stock items
• Integrated telesales system
• Full inventory control with automatic stock deduction upon sale
• If stock runs out, configure one of the following options:
• Allow purchase even without stock
• Hide purchase button and price
• Automatically deactivate the product
• Show custom message (e.g., “Available in X days”)
• Integrated Dropshipping, Resale, and Triangulation system
• Minimum or maximum purchase limit per product
• Pre-sale of products with scheduled availability date
• Customizable gift lists (weddings, baby showers, anniversaries, etc.)
• Products with price upon request
• Product listing under multiple categories
• List mode for bulk purchases: customers add multiple items to cart at once
• Price alert or stock notification via email
• Integrated SMS notifications via API with partners like: textbelt.com, clockworksms.com, smsapi.com, txtlocal.com, paposms.com, zenvia.com.br
• and much more…
Store
Languages and Accessibility
• Store available in: Portuguese (Brazil), Spanish, English, German, French, Italian, and Japanese
Browsing Experience
• Personalized sections: Best Sellers, New Arrivals, Launches, Promotions, and Featured Products
• Creation of promotional Hot Sites and special campaigns
• Organization by Brands/Manufacturers, with unlimited Categories and Subcategories
• Viewing in list or gallery mode
• Product sorting by: price, best sellers, new arrivals, name, brand
• Advanced filters by attributes (e.g., size, color, type)
Detailed Product Page
• Multiple images with zoom and YouTube video support
• Complete product details: installment options, shipping calculator, promotions, wish list
• Social features: share on social media, like, recommend to a friend
• Smart tools:
• Related products, buy together, and recommendations based on other purchases
• Customer reviews and ratings
• FAQ and questions for the seller
• Custom fields for uploads, text input, or option selection
• Email notifications for promotional pricing or stock availability
Smart Search
• Simple or advanced search by name, description, price, categories, or manufacturer
• Search by title, code, or description
Cart and Checkout
• Cart with quantity update, delete, and shipping calculation
• Checkout includes:
• Selection of delivery method and payment option
• Application of promo codes, discount vouchers, or gift cards
• Optional mandatory registration to view prices or complete purchase
• Terms and conditions acceptance checkbox
Product and Order Management
• Batch updates and product registration via CSV or XML
• Stock control, including automatic return for unpaid orders
• Import/export of products, customers, orders, and emails
• Tools for simultaneous order management:
• Automatic email notifications
• Invoice, label, and packing slip printing
• Export formats: XML NFE, TXT NFE
• Batch status updates and inventory restocking
Programs and B2B/B2C Sales
• Support for B2B or B2C operations
• Discount modules:
• By quantity
• By payment method
• On shipping, depending on the delivery method
• Complete Affiliate Program:
• Informational page, FAQ, banners, click/sales/commission reports
• Abandoned cart recovery page with automatic email reminders
Security and Control
• Blocking of malicious users by IP, CPF, or email
• Customizable taxes and fees by State or Country
Additional Features
• Real-time online user monitoring
• Creation of unlimited additional pages
• Floating chat icons integrated with WhatsApp and Facebook Messenger (left or right)
• Image CDN or external hosting with FTP upload
Customer
• Register / edit account
• Change Password
• Notifications access email
• Different shipping address register
• My Wishlist
• Product subscriptions or recurring payment services
• View coupons or voucher discounts
• Sign up / remove email newsletter for receiving
• Purchase history and order
• You may re-make the payment or change the form of request for payment already completed
• You may repurchase the same products with a click
• Print request
• Customer Testimonials
• Customer groups with discount setting, minimum purchase and restricted access
• Exchange/return system integrated with customer orders
• Balance / wallet system
• Cash-back system
• and more …
Layout
• Support any type of personalized option (Color, Size, Type, etc)
• HTML WYSIWYG editor
• Several Templates / Designs Templates, Colors, Menus or Custom Web Design
• Customizing the layout, colors and texts as their brand
• Choose the structure of the header, and bottom side
• Versions desktop, smartphone, tablet and facebook app
• Edit the layout by Control Panel
• Opensource code file editor
• Choose the type dropdown menu, mega menu, full and other
• Set the font size for Control Panel
• Set the colors through the Control Panel
• and more …
SEO
• Friendly URLs
• RSS / XML feed
• Optimization of search engines
• SiteMap Google, Yahoo and Bing
• Registration in search engines 19 Brazil and 70 International
• Use of micro formats – “rich snippets” friendly and optimized urls – “friendly urls” • Customization page titles, meta tags Personalization, Customization robots.txt for search engines, sitemap generation for google and other search engines
• and more …
Advertising and Marketing
• 5.000 Emails send per month to the email marketing tool www.mformulamail.com
• Free advertising in the MFORMULA Shopping
• XML Feed of all products to disclosure Buscape, Bondfaro, Cota Cota, Economiza, Shop Facil, Shopping UOL, Google Shopping, Shop Mania, BizRate, Yahoo, Bid Hopper, ShopBot, Twenga, Rua Direita, OLX, ShoppyDoo, KuantoKusta, TheFind.com, Bing Shopping, ShopALike.es, Zoom, Trovit, LeGuide.com, Ciao.co.uk, DooYoo.co.uk, PriceSavvy.co.uk, Choozen.co.uk, GetPrice.com.au, Pricespy.ie, PriceRunner.com.uk, SortPrice.com, MyShopping.com.au, Skinflint.co.uk, PriceCheck.co.za, facebook.com/products, bonanza.com, mip.ebay.com, tictail.com, rakuten.com, reverb.com, idealo.com, modalyst.co, billiger.de
• Newsletter tool for customers
• and more …
Customer
• Quick account registration and editing
• Secure password change
• Automatic access notifications via email
• Registration of multiple shipping addresses
• “My Wishlist” to save favorite products
• Subscriptions with recurring payments for products and services
• Viewing and managing discount coupons and vouchers
• Simple newsletter subscription and cancellation
• Complete purchase and order history
• Repay or change the payment method of completed orders
• One-click reorders — streamlining your shopping experience
• Easy printing of orders and receipts
• Customer testimonials to build trust
• Creation of customer groups with discounts, minimum purchase rules, and exclusive access
• Integrated return and exchange system directly linked to the order
• Digital wallet for balance management
• Cash-back program to reward your purchases
• and much more…
Layout
• Full support for any type of custom option (color, size, type, etc.)
• Easy and intuitive WYSIWYG HTML editor for advanced customization
• A variety of modern templates and design themes, plus options for custom web design
• Complete customization of layout, colors, and text to reflect your brand identity
• Flexibility to choose the structure of the header, footer, and sidebars
• Layouts optimized for desktop, smartphone, tablet, and Facebook app
• Layout editing directly from the Control Panel — no complications
• Open source code with file editor for full customization
• Multiple menu styles available: dropdown, mega menu, full menu, and more
• Full control over font sizes via the Control Panel
• Easy color configuration directly in the Control Panel
• and much more…
SEO
• Friendly URLs that improve navigation and search engine ranking
• Support for RSS/XML feeds for automatic content updates
• Full search engine optimization (SEO)
• Automatic Sitemap generation for Google, Yahoo, Bing, and other search engines
• Integrated submission to over 19 national and 70 international search engines
• Implementation of microformats (“rich snippets”) to highlight your content in search results
• Advanced customization of page titles and meta tags for improved SEO performance
• Custom robots.txt configuration for indexing control
• Optimized URLs for greater relevance and readability (“friendly URLs”)
• and much more…
Advertising and Marketing
• Send up to 5,000 emails per month using the powerful MFormulaMail email marketing tool (www.mformulamail.com)
• Full integration with E-bit for store rating and reputation management
• Free advertising on MFORMULA Shopping, increasing your visibility and reach
• Automatic XML Feed with all your products for promotion across hundreds of marketplaces and comparison sites, including: Buscapé, Bondfaro, Cota Cota, Economiza, Shop Fácil, Shopping UOL, Google Shopping, Shop Mania, BizRate, Yahoo, Bing Shopping, OLX, Facebook Products, and many more national and international platforms
• Complete tool for creating and sending newsletters to your customers
• and much more…
Reporting and Metrics
• Full support for integration with Google Analytics for detailed monitoring of traffic and customer behavior
• Detailed and customized reports on store performance
• Comprehensive statistics, including:
• Sales by date, channel (online and phone), manufacturer, and supplier
• Daily analysis of best-selling products and most searched keywords
• Monitoring of product and stock notifications at critical levels
• Control of discount coupons, promotional codes, and gift vouchers used
• Most frequently searched products
• Sales segmented by customer
• Low stock broken down by attributes (such as size, color, etc.)
• History of products purchased by customers
• and much more…
Payment Methods
– Cielo, PayU, Moip, PagSeguro, PayPal, Mercado Pago, Dinheiro Mail, Koin Pos Pago, Bank Billet, Wire Transfer
– Visa, Visa Electron, MasterCard, Maestro, Amex, Diners, Hipercad, Elo, Aura, Discover, JCB, Cabal, Grancard, Sorocred, ValeCard, BrasilCard, Mais!, FortBrasil, PersonalCard, BaneseCard, Up Policard
– Amazon, Nochex, Authorize.net, iPayment, PSI Gate, Skrikk Money Bookers, Chronopay, Inpay, Paypoint SecPay, Paytm, Bitcoin, PayPay, PagHiper
– and more …
Shipping Methods
– Integration with WebService Post Sigep
– Automatic label generator for sending the goods
– Automatic calculation of shipping and delivery charge
– Correios, Exporta Facil, Sedex, PAC, Sedex 10, Sedex Hoje, eSedex, EMS, Braspress, Jamef, Motoboy, Retirar na loja, USPS, FedEx, UPS, Japan Post, Kuroneko, Sagawa, SkyNet, Loggi, Rapiddo, AuPost, MelhorEnvio, Chronopost, AnPost, Motoboy.com, Frenet
– and more …
Integrations
• ERP Integration: Full support for Bling and Tiny systems, plus integration via API and WebService to streamline business management
• Data Export: Exportable products and customers for NF-e invoicing systems
• Dropshipping System: Automatic import, update, and removal of supplier products via integrated feeds
• Marketplace Integration via API:
• Cnova Marketplace: Import, registration, editing, and simultaneous management of products and orders
• Netshoes Marketplace: Complete catalog and order management
• Buscapé Marketplace: Synchronization and management of products and orders
• B2W Marketplace: Advanced control of integrated products and orders
• SKYHUB Marketplace: Integrated import and management of products and orders
• Magazine Luiza / IntegraCommerce: Full catalog and order management on both platforms
• Wish: Relationship and management of products, tickets, and orders
• Rakuten: Import of products, orders, and status synchronization via feed
• Mercado Livre: Integrated management of products, questions, and orders
• Channel Advisor: Synchronization and management of products and orders
• Large-scale import and synchronization of stock and products via API with various national and international suppliers, such as Luxjoias, SquidFacil, BigBuy, Wholesale2b, Songmics, SammyDress, and many others
• Import by URL: Simply copy and paste the product URL to automatically import data from marketplaces and suppliers like AliExpress, Banggood, B&H Photo Video, and various Brazilian distributors
• Virtual currency exchange store: Automatic exchange rate updates via API, with customizable additional fees for cash or travel card sales
• Integration with ERP/CRM systems for full workflow synchronization
• and much more…